CLF / Signage / 02.11.2007
An economical suite of signage for Camp Lake Fire was also developed utilising standard sheet sizes and basic methods, along with a unique suite of pictograms developed inline with the identity.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
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TheLetterD.com.au
An economical suite of signage for Camp Lake Fire was also developed utilising standard sheet sizes and basic methods, along with a unique suite of pictograms developed inline with the identity.



An A4, three fold flyer promoting the newly opened Camp Lake Fire was developed for ease of distribution as an online PDF and a folded brochure for the tourism racks en route.


One of the off-shoots of the Grass Roots Forum was the development of a flyer to promote the practice of Architecture across regional Queensland.
The Australian Institute of Architects asked The Letter D to develop a format and direction for the content, to pique the interest of the variety of students studying in the major cities.
Due to the success of the interest generated, the campaign has since gone national.


A pro bono project for the Y.Arch group within the Australian Institute of Architects.
The Letter D was asked to develop a suite of collateral for the Grass Roots Forum, and direct its implementation across a variety of applications, and various program offshoots.




A cheeky campaign for a development site on Bribie Island, highlighting the close proximity to the local golf course, whilst another large development was building their own.


