2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
After five years it was time to give Fine Print‘s website a freshen up, with a dynamic CMS allowing latest news and inter-linking of site content to be managed by Fine Print.
The main feature is the ability to tag and categorise each new print project for future sample library integration. A great resource for Fine Print’s design clients, and their clients, looking for similar print finishes.
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Fine Print was after an entry mural for their warehouse lane and after realising there were 26 units, or blocks, that make up the reverse ‘F’ logo, an alphabet was too good to pass up.
The Letter D got hands-on and painted the 5m high mural, utilising a variety of wooden type available for loan from Fine Print’s library.
Fine Print asked The Letter D to develop a website promo targeting local designers.
We saw an opportunity to broadcast their collection of various wooden type, available for loan, creating a mono/analogue contrast to the digital website being promoted.
Dan Pike was asked to talk about The Letter D’s print-based projects for the Queensland College of Art’s second year Print students – and so the whole lecture was centred around the studio’s ongoing work for Fine Print.
A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.
We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.
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For Fine Print‘s Christmas card this year, our idea was to combine as many of the graphic elements created for various Fine Print projects to date as possible, with a view to the year ahead in 2009.
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For Fine Print‘s Christmas promotion we thought a book voucher from a local bookstore would be a nice gift for clients, and so the card was developed to match this. A perforated bookmark (above) displayed the clients from the year, as various book titles – including a sneaky plug for The Letter D, at the bottom.
The website tells the Fine Print story with each page representing the reverse ‘F’ logo differently.
The website has a number of hidden puzzles allowing the user to find the reverse ‘F’. This was a way of linking the suite of stationery to the website, as an extension of the identity.
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Fine Print‘s brief was to create a t-shirt giveaway that clients would actually wear.
The embroidered ‘F’ created a tactile relief from the obvious solution of screenprinting.
