CAM / St Patrick’s Day Invite / 15.02.2010
Yes another green project, although for good reason – a St Patrick’s Day invite for the urologist Dr Peter Campbell, with a clover adapted from his identity’s kidney pattern.
CAM / Website / 06.04.2006
A basic holding website has been setup for Campbell Urology while the main site is under development, along with patient information sheets available for PDF download.
CAM / Identity / 02.04.2006
The Urologist, Dr Peter Campbell made the tentative decision to move into private practice and needed an identity and stationery suite that was flexible enough to take on an eventual practice name and possible location changes.
A pattern based around the pairing of two kidneys as the shapes ‘C’ and ‘U’ was developed as a subtle link to his specialist field of medicine, and the most likely name, Campbell Urology.
The stationery uses this pattern on one side with the interim details being overprinted onto the face, as required. A comprehesive website is underway…
SAN / Identity Campaign / 31.12.2004
With a foundation masterplan on the drawing board, the Gold Coast’s premier residential resort realised a reinvigorated identity was required to convey this fresh start.
Whilst at Entica, Dan Pike was asked to undertake an overall audit of Sanctuary Cove‘s existing identity, with focus groups and key stakeholders interviewed to garner their perceptions of the identity, and overall impression of the location/development.
The essence of the original Jabiru icon was maintained, though reinterpreted with a fresh palette of colours and a ribbon, tying all the elements of the new masterplan together. The ribbon in motion has been used throughout the signage, advertising, and printed collateral.
Dan was also asked to develop a campaign to promote their sponsorship of The Australian Ballet, photographed by Blasius Erlinger.
