The Letter D. » DOR

DOR / Promotional Cards

The Letter D. — Thu, 11 Jun 2009 08:30:29 +0000

A small promotional card for Doree Mending has been developed as part of an offer for local fashion retailers and their clientele.

DOR / Stationery Suite

The Letter D. — Fri, 05 Jun 2009 01:39:57 +0000

A suite of business cards and postcards have been produced for Doree Mending, cropping the original advertising posters on one side with a ribbon detail tying the old to the new.

DOR / Favicon Typeface

The Letter D. — Sat, 30 May 2009 01:36:06 +0000

While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending‘s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…

DOR / Mending Website

The Letter D. — Fri, 29 May 2009 00:10:13 +0000

A dynamic scrolling website has been developed for Doree Mending, providing glimpses of their various advertising posters from the 1930s/40s between each section of information – almost like a mini museum tour – to celebrate their 75 year history as a local Brisbane icon.

A 75 year anniversary symbol was also created, to be applied across all collateral in 2009.

DOR / Identity

The Letter D. — Thu, 14 May 2009 04:48:05 +0000

Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.

A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.