JMG / Exhibition Signage / 02.04.2009
Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
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TheLetterD.com.au
Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.


Vetwell asked The Letter D to develop a newsletter to keep their clients up to date with practice news.
We took the opportunity to develop it as a vehicle for explaining the Vetwell story – as a collective of local vets – producing separate publications for two initial locations, with general pet advice written by staff from both practices, as a way of promoting the collective idea.




A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.
We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.
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The Letter D was asked to direct a shoot of Hughes Pastoral‘s line of premium marbled beef, to be called Nebo Beef, for use in the upcoming launch collateral, destined for the domestic and international market.
Stefan Jannides shot the full ‘before & after’ suite, at Red Brick Studios.




Individual webpages were developed for The Cloakroom and their in-house ready to wear range – Pistols at Dawn – with each one linking to their now notorious blog.
The upcoming exhibition for Ari Jewellery is based on Ari’s use of material off-cuts in her work.
In keeping with the collaborative nature of the collateral we asked Ari to cut out the title of the show, from black card, and we used the off-cuts on the reverse as the support graphic.

A book showcasing the design and development process for the new State Library of Queensland is currently in the planning stages.
Working with writer Margie Fraser and architect Timothy Hill, from Donovan Hill, The Letter D has been asked to put together an initial direction for the publication.

With 308 in full swing Consolidated Properties asked The Letter D to develop the overall name and style for a site on the Pacific Motorway (M1) at exit 71 — so M171 was born.


Trivett Ventures held a dinner party recently to celebrate the commencement of works for a smart nine room hotel called The Balfour, being redeveloped from an old guesthouse.
The Letter D has been tasked with the identity and design programme, for The Balfour’s collateral and environmental signage suite.



After developing Deicke Richards‘ new identity in June last year we were also tasked with updating their Annual Review of projects.



