As promised, we’ve had a chance to photograph the suite of collateral produced for the 2010 AGDA National Awards Gala Presentation Dinner.
An origami pyramid was developed for the centrepiece, with the inside printed as a poster. A nod to Al Jaffee, as when folded only the 2010 identity was visible, with the red cross created by the internal reflection.
The combined A6 ticket for the Gala Dinner and After Party was perforated for each event with a stub provided as a memento. The location images on the reverse referenced the event’s satellite imagery, with X marking the spot.
In keeping with the theme of generic design formats, A4 menus were folded down to A5 ‘tents’, with all type set in the standard Times New Roman.
And lastly, the wine labels took a literal direction, with white for white and red for red — and a zig-zag initial (W/R) for those that were stumped by the colour system.