2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
While collaborating on various other projects, the copywriter Alan James asked The Letter D to assist in typesetting and specifying one of the pieces he was putting together, as part of an exhibition of his text-based artwork.
Referencing oval vanity mirrors, the diamond-etched lettering creates a bevel-edged effect reminiscent of traditional mirror signage.
‘Signs of Life’ opens at the Redland Art Gallery, from the 4th to the 29th of December.
Marie-Louise Thiele was developing the media strategy and launch of the new Mitchell Ogilvie store, and asked The Letter D to produce an invitation to accompany a suite of pocket squares, to be given to each invitee.
As there were four colours of pocket squares we proposed four kinds of invites to match the multiple tones, layered to create a solid platform for the silk squares to travel on.
After the success of HEAT Architecture, the Queensland Government extended their HEAT initiative into fashion, asking The Letter D to develop a refreshed graphic direction.
Taking the form of a file directory filled with Queensland fashion talent, the system will rollout across various collateral soon.
Photography courtesy of the designers.
As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.
As promised, we’ve had a chance to photograph the suite of collateral produced for the 2010 AGDA National Awards Gala Presentation Dinner.
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An origami pyramid was developed for the centrepiece, with the inside printed as a poster. A nod to Al Jaffee, as when folded only the 2010 identity was visible, with the red cross created by the internal reflection.
The combined A6 ticket for the Gala Dinner and After Party was perforated for each event with a stub provided as a memento. The location images on the reverse referenced the event’s satellite imagery, with X marking the spot.
In keeping with the theme of generic design formats, A4 menus were folded down to A5 ‘tents’, with all type set in the standard Times New Roman.
And lastly, the wine labels took a literal direction, with white for white and red for red — and a zig-zag initial (W/R) for those that were stumped by the colour system.
It has been a solid few months, finalising the art direction for the 2010 AGDA Awards, culminating in the Presentation Dinner, with a full showcase of the collateral uploaded soon.
Photography by Seesaw.
The Letter D commissioned Vincent Long to photograph Hughes Pastoral‘s end of year Campdraft, as the foundation for the suite of imagery that will appear across their website.
Brisbane’s pastry queen, Jocelyn Hancock asked The Letter D to put together a small brochure for a food tour she will be hosting in the UK.
To reflect the home-cooked nature of the tour, a simple format was created, with system fonts chosen to allow for future online integration.
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The Letter D directed a shoot of the evolving Lightspace development, to update a range of applications, including the venue’s website – all shot by the talented Hussain Al-Moosawi.
Queensland Veterinary Specialists were taking part in a local vet practice’s open-day and asked The Letter D to develop a large signage panel for the team to stand near.
A foldout flyer was also produced so that visitors had something to take with them.
