CAP / Website / 24.04.2012
The Capital P website grew from a desire to broadcast a pipeline of projects; an existing product portfolio; and a platform to purchase.
We then pondered the need for a separate blog and Twitter feed, to promote the various publications/products – and the idea popped.
A Twitter based feed that delivers the actual content for the website, via a date-stamped timeline. A unique CMS, to our knowledge, publishing data in short bursts that limits editing – like publishing with a typewriter.
All made possible with the magic of ha-lf.
CAP / Naming & Identity / 23.04.2012
The Letter D’s new publishing venture, called Capital P, launches this week, with a suite of printed products now available online.
An adaptable identity was developed to adjust the volume up/down, depending on the emphasis and clarity required for each application.
CAP / Station(a/e)ry Poster / 19.04.2012
In the build-up to the launch of Capital P, our new publishing venture, Dan Pike took the opportunity to produce a series of Type Tips.
The first one being a prompter for students, and it seems some studios, to navigate one of the design industry’s most important nouns.
Screen-printed on 300gsm Crane Lettra 100% cotton rag, by Artscreen here in Brisbane.
Now available to purchase at Capital P.
TLD / iOS Website / 31.01.2012
With some spare time over the New Year break we reviewed the mobile browsing experience of The Letter D’s website, maintaining all the functionality of the full desktop experience, slimmed down for iPhone.
HAN / UK Food Tour Brochure / 02.09.2009
Brisbane’s pastry queen, Jocelyn Hancock asked The Letter D to put together a small brochure for a food tour she will be hosting in the UK.
To reflect the home-cooked nature of the tour, a simple format was created, with system fonts chosen to allow for future online integration.
LSS / Studios Postcard / 08.06.2009
With Ark Atelier’s fitout for Lightspace Studios nearing completion, The Letter D was asked to develop a leasing promo.
LSS / Launch Posters / 10.09.2008
As Lightspace was being used as the launch venue for Brisbane Indesign, we installed a suite of posters on core-flute in the front entrance to tell the story to the guests arriving. And we even got to plug ourselves…
LSS / Website / 27.08.2008
An old Fortitude Valley warehouse on Light Street is currently being converted into an event space for hire, aptly named Lightspace, with open-plan studios above for lease.
The Letter D was brought in to develop the site’s identity and environmental graphics, along with the launch website – all in time for Brisbane Indesign in September.