Landing pages have been created for Michael Reid‘s Australian Art offshoots, in Paris, New York, and London, with a series of icons for various web browsers and devices, including a nod to Milton Glaser’s icon for New York.

Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.

Silke Raetze asked The Letter D to develop an invitation suite (printed and digital) for her exhibition at Michael Reid at Elizabeth Bay.

The amount of content being displayed in Michael Reid‘s webmails was becoming unwieldy and so The Letter D was asked to review the format to contain multiple subjects, and more imagery, all the while maintaining the clean and crisp direction his readers now expected.

The CMS was expanded to allow for automatic insertion of the website‘s latest content, allowing staff to manage various elements.

As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.

For the 2011 Art Month Sydney, Michael Reid is presenting a collaborative exhibition with furniture designer Khai Liew and painter John Young. The Letter D was asked to develop a suite of advertisements to promote the event.

Developed as a snapshot of the website, Michael Reid‘s iPhone Application is now available to download on iTunes.

Michael Reid asked The Letter D to develop an iPhone/iPod Application, allowing users to browse the current exhibitions, review art education programs and locate the galleries.

So while the App undergoes Apple’s review process, a web preview has been developed.

An ad announcing Caruana & Reid‘s exhibition during Art Month Sydney has been developed for the Sydney Morning Herald’s Spectrum liftout.

Michael Reid at Elizabeth Bay were looking to promote their upcoming shows in 2010 with placements in Vogue Living’s insert and the Sydney Morning Herald’s Spectrum liftout.