Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
or Letters(at)
TheLetterD.com.au
With some exciting news planned for 2013, The Cloakroom asked The Letter D to tidy up their website and develop an email-based newsletter system, ready to tell all and sundry.
The Cloakroom took out a full page space in The Australian’s WISH magazine and asked The Letter D to develop the direction.
The shopfront photograph, with new signage installed, provided the opportunity to use the base image, as the name/identity was already displayed, with some minor tweaking for print.
Photographed by Angus & McCaw.
A suite of refreshed stamps for The Cloakroom.
Signage for The Cloakroom‘s new Brisbane shopfront, down the Gardens end of Edward St.
A suite of postcards have been developed for The Cloakroom to promote their shoe shine service and recent advertising campaign.
A brass hand embosser has been produced for The Cloakroom, allowing them to embellish their in-store labels and material booklets.
With the launch of a new Brisbane location and some recent international press, the menswear label Pistols at Dawn were keen to expand on their interim online presence.
Developed as an extension of their printed material, the website‘s CMS allows the designers to control the size of the various thumbnails, creating their own dynamic image layouts to suit each season’s collection.
With a new store opening in Brisbane’s Edward Street, The Cloakroom asked The Letter D to review their identity direction for 2011.
Some subtle touches will surface over the coming month, including mud maps for their stores in Brisbane and Sydney, a refreshed connection to their ready to wear label Pistols at Dawn, and a new website underway.
The Cloakroom was offered a temporary hoarding opportunity adjacent to their pop-up store in Brisbane’s Wintergarden, and asked The Letter D to develop a direction to locate the store.
A suite of stationery and support collateral has been produced for The Cloakroom.
After a headline show for their label Pistols at Dawn, at the recent Mercedes Benz Fashion Festival, a website and lookbook to showcase this year’s collection is also underway.
