CLF / Signage / 02.11.2007
An economical suite of signage for Camp Lake Fire was also developed utilising standard sheet sizes and basic methods, along with a unique suite of pictograms developed inline with the identity.
CLF / Brochure / 30.01.2007
An A4, three fold flyer promoting the newly opened Camp Lake Fire was developed for ease of distribution as an online PDF and a folded brochure for the tourism racks en route.
CLF / Identity Direction / 02.10.2006
Churchie’s old school camp was being redeveloped and The Letter D was asked to develop a concept for its new face, including the name, identity, and ongoing collateral.
As the intended use was going to be recreational camping a series of family-friendly four letter words were outlined that embodied the spirit of the place. This idea became the over-arching identity for the place, with Camp Lake Fire coming out front as the name.
A routable typeface was developed for the identity, with future signage applications in mind, allowing signage to be produced on-site.
