The main website for Carter Hood Architects has launched, with a content management system allowing the practice to update at will.

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Multi Span Australia, the parent company of the newly launched Carter Hood Architects, asked The Letter D to update their website inline with the practice’s collateral design.

We took the opportunity to leverage the evolution of the business with a refreshed identity, allowing the practice identity to stand proud alongside the parent’s identity.

Given the equity in the name and existing green and gold colour palette, a light yet considered update was undertaken, balancing the symbol’s elements and type treatment.

The partner’s cards for Carter Hood Architects have arrived, displaying personal images chosen by them, overlaid with basic details that are positioned in relation to where their surname sits within the identity’s logotype.

A full suite of digital stationery and document templates have also been produced.

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A holding website for Carter Hood Architects, showcasing their adaptive identity, has been created while their main website takes shape.

Carter Hood Architects, the newly formed architectural arm of an established Australian construction firm, asked The Letter D to develop their practice identity.

A strategic review was undertaken to best position the business alongside the parent firm, with a typographic approach chosen as the basis for an adaptive identity system…

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