BRF / CGI Booklet / 10.09.2010
The Great Barrier Reef Foundation was invited to take part in this year’s Clinton Global Initiative in New York, and asked The Letter D to develop a small piece to introduce the initiatives the Foundation undertakes.
The piece was designed to be small enough to fit into a handbag, for brief elevator/foyer meetings at the conference, yet large enough to fit a DVD, for future event applications.
The booklet’s text information was kept free of imagery, for those simply interested in getting the details quickly, with a sequence of individual reef creatures displayed inside a foldout cover, for those looking to discover the hidden beauty of the Great Barrier Reef.

































































