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	<title>The Letter D. &#187; Bauhaus</title>
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		<title>McV / Identity Refresh</title>
		<link>http://theletterd.com.au/mcv-identity-refresh/</link>
		<comments>http://theletterd.com.au/mcv-identity-refresh/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 02:03:01 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Bauhaus]]></category>
		<category><![CDATA[McV]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=2441</guid>
		<description><![CDATA[McVeigh Consultants were looking to promote the architectural side of their firm and asked The Letter D to redevelop their website to convey this integrated development process. Our first recommendation was to refine the original logotype, loosely based on the typeface Bauhaus, and develop a suite of graphic elements to help support the new identity [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2475" title="McV_Review_3" src="http://theletterd.com.au/wordpress/wp-content/uploads/McV_Review_3.gif" alt="McV_Review_3" width="500" height="250" /></p>
<p><strong>McVeigh Consultants</strong> were looking to promote the architectural side of their firm and asked The Letter D to redevelop their website to convey this integrated development process.</p>
<p>Our first recommendation was to refine the original logotype, loosely based on the typeface <em>Bauhaus</em>, and develop a suite of graphic elements to help support the new identity across their various collateral.</p>
<p>This evolved direction will be implemented across project profiles, internal documents, stationery and the website. Stay tuned.</p>
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