The Letter D.

Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.

As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.

Stephen de Jersey took the initiative and proposed a series of uses for various ‘lost’ spaces in and around Townsville, and invited a number of local artists to do the same.

The Letter D was asked to develop the online presence for the project, building a platform for community participation and feedback, to inform options for future development.

The new website for Stephen de Jersey Architect extends the identity’s text based approach, with main links offset from body text and project images given centre stage.

A new identity, website, and stationery suite for Stephen de Jersey Architect.

The underline becomes the basis for the identity, emphasising the distinctive name and main subject, across all applications. Some economies were found across the two practice locations by simply rotating the letterhead, with the appropriate address right way up.