BAL / Online Broadcast System / 03.09.2012
Following on from Boom and Leisure‘s recent Launchrock subscriber campaign, The Letter D, in collaboration with developer ha-lf, has rolled out an online broadcast system across email and social media, with the website facilitating client announcement uploads.
The identity’s screen-based RGB colour system differentiates each of the three announcement categories and the various social media icons.
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BAL / Identity Launch / 04.07.2012
The Letter D was approached to develop an identity and online strategy for Boom and Leisure – a new online venture looking to broadcast global Architecture and Design events to registered subscribers.
The logotype takes the form of a finger board, directing users to global destinations, all from the one location. And as the entity will only exist in a digital environment, an RGB palette was utilised, with a colour and core shape assigned to each of three categories – Trade, Education, and Civic.
A LaunchRock campaign has been unleashed, while the web and email system is developed.