The Letter D.

Following on from Boom and Leisure‘s recent Launchrock subscriber campaign, The Letter D, in collaboration with developer ha-lf, has rolled out an online broadcast system across email and social media, with the website facilitating client announcement uploads.

The identity’s screen-based RGB colour system differentiates each of the three announcement categories and the various social media icons.

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The Letter D was approached to develop an identity and online strategy for Boom and Leisure – a new online venture looking to broadcast global Architecture and Design events to registered subscribers.

The logotype takes the form of a finger board, directing users to global destinations, all from the one location. And as the entity will only exist in a digital environment, an RGB palette was utilised, with a colour and core shape assigned to each of three categories – Trade, Education, and Civic.

A LaunchRock campaign has been unleashed, while the web and email system is developed.