ARI / Scissors Paper Rock / 11.08.2008
The upcoming exhibition for Ari Jewellery is based on Ari’s use of material off-cuts in her work.
In keeping with the collaborative nature of the collateral we asked Ari to cut out the title of the show, from black card, and we used the off-cuts on the reverse as the support graphic.
ARI / Webmail Postcard / 01.11.2007
After the unfortunate demise of her old laptop, Ari Athans needed to update her client database and asked The Letter D to develop a strategy to also promote the new webmail system – keeping clients updated on Exhibitions, and the latest jewels from her travels. Hence the good ol’ postcard.
ARI / Website / 19.02.2006
Ari Athans best describes her jewellery as ‘devastatingly simple’. With the gallery’s interior fitout epitomising this approach it was essential that the gallery’s website maintains this style.
By developing a platform that enables Ari’s own photos of her jewellery to take centre stage, the result is an extension of the gallery’s exhibition space in keeping with her design ethos.
The distinctive identity was optimised for screen resolution, with an updated typeface to be implemented across the signage and new exhibition collateral.