BAL / Online Broadcast System / 03.09.2012




Following on from Boom and Leisure‘s recent Launchrock subscriber campaign, The Letter D, in collaboration with developer ha-lf, has rolled out an online broadcast system across email and social media, with the website facilitating client announcement uploads.
The identity’s screen-based RGB colour system differentiates each of the three announcement categories and the various social media icons.
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KOA / Stationery / 16.03.2012
KOA / Promo Poster / 28.02.2012
As part of their recent identity update, Kevin O’Brien Architects asked The Letter D to also develop a short-run mailout, showcasing the main typologies the practice works within.
Designed to sit within a folded cover letter, the A3 poster’s offset folds allow the content on both sides to interact as it’s unfolded.
KOA / Identity Edit / 22.02.2012



As the practice of Kevin O’Brien Architects develops over time, they are looking to reflect each stage with an identity edit.
After fine-tuning their initial identity in 2008, The Letter D’s second edit takes a more typographic approach, aligning the initials to highlight the acronym (and web domain) KO/A.










