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As the creative directors of the 2013 AIA Brisbane Regional Architecture Awards, Owen and Vokes and Peters asked The Letter D to develop the graphic direction for the event.
To convey the ‘Garden Variety’ theme, which guides the attendees dress-code, a modular identity system was developed, connecting images from the John Oxley Library archives of garden parties in the Brisbane region, with ‘ordinary’ paper stock tones, and typography referencing a community notice vernacular.
The email invitation adopted an adjusted image version, to directly engage with attendees.
One of the off-shoots of the Grass Roots Forum was the development of a flyer to promote the practice of Architecture across regional Queensland.
The Australian Institute of Architects asked The Letter D to develop a format and direction for the content, to pique the interest of the variety of students studying in the major cities.
Due to the success of the interest generated, the campaign has since gone national.
A pro bono project for the Y.Arch group within the Australian Institute of Architects.
The Letter D was asked to develop a suite of collateral for the Grass Roots Forum, and direct its implementation across a variety of applications, and various program offshoots.
