The Letter D.

AGDA / 2010 Awards Collateral / 08.12.2010

As promised, we’ve had a chance to photograph the suite of collateral produced for the 2010 AGDA National Awards Gala Presentation Dinner.

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An origami pyramid was developed for the centrepiece, with the inside printed as a poster. A nod to Al Jaffee, as when folded only the 2010 identity was visible, with the red cross created by the internal reflection.

The combined A6 ticket for the Gala Dinner and After Party was perforated for each event with a stub provided as a memento. The location images on the reverse referenced the event’s satellite imagery, with X marking the spot.

In keeping with the theme of generic design formats, A4 menus were folded down to A5 ‘tents’, with all type set in the standard Times New Roman.

And lastly, the wine labels took a literal direction, with white for white and red for red — and a zig-zag initial (W/R) for those that were stumped by the colour system.

AGDA / 2010 Awards Night / 16.10.2010

It has been a solid few months, finalising the art direction for the 2010 AGDA Awards, culminating in the Presentation Dinner, with a full showcase of the collateral uploaded soon.

Photography by Seesaw.

TLD / Forty-Eight / 14.10.2010

Dan Pike was asked to present at the Design Week Brisbane version of Forty-Eight, an event developed by Studio Pip and Co’s Andrew Ashton, with the support of AGDA Victoria.

Photography by Seesaw.

AGDA / Postcard / 09.06.2010

One of the AGDA Award applications that didn’t make it to life but still worth showing off.

A postcard reminder with a promo to explain the Design Effectiveness category, with each side’s content referencing the other’s.

TLD / AGDA Jury Panel / 01.06.2010

Dan Pike, along with Stephen Banham and Kris Sowersby, has been asked to sit on the jury panel for AGDA’s Inaugural Student Brief, to coincide with Icograda Design Week in October.

AGDA / Sponsorship Report Cover / 21.05.2010

A wraparound cover has been developed to house AGDA’s 2010 Awards Partner Sponsorship report.

AGDA / Poster / 17.05.2010

An A1 Call for Entries poster has been produced for AGDA‘s 10th National Awards.

Printed on thin newsprint as a nod to the typeface Times New Roman‘s origins, with the added benefit of considerable show-through, allowing the alignment of the satellite image on the reverse to appear on the front, so that the ‘X’ marks the spot of the Brisbane event.

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As it ‘turned out’, The Letter D’s studio just so happened to be in the centre of the poster, so we centred the credits, with the separating ‘X’s between packets pinpointing the building.

AGDA / Web Promo / 22.04.2010

The Letter D’s identity for the 2010 AGDA National Awards has launched on AGDA’s website, as part of the Call for Entries campaign, with a printed poster to come.

The ‘X’ connects the year 2010 with the year’s two milestones——20 years and 10th awards.

AGDA / 2010 Awards Identity / 22.02.2010

2010 is an interesting year for the Australian Graphic Design Association, as it will be the 20th year of awards and 10th biennial event.

The Letter D was privileged to be asked to design the identity and implementation program, which will be held in Brisbane as part of ICOGRADA’s Design Week and the Queensland Government’s Design Triennial.