The Cloakroom took out a full page space in The Australian’s WISH magazine and asked The Letter D to develop the direction.

The shopfront photograph, with new signage installed, provided the opportunity to use the base image, as the name/identity was already displayed, with some minor tweaking for print.

Photographed by Angus & McCaw.

With a new store opening in Brisbane’s Edward Street, The Cloakroom asked The Letter D to review their identity direction for 2011.

Some subtle touches will surface over the coming month, including mud maps for their stores in Brisbane and Sydney, a refreshed connection to their ready to wear label Pistols at Dawn, and a new website underway.

As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.

For the 2011 Art Month Sydney, Michael Reid is presenting a collaborative exhibition with furniture designer Khai Liew and painter John Young. The Letter D was asked to develop a suite of advertisements to promote the event.

An ad announcing Caruana & Reid‘s exhibition during Art Month Sydney has been developed for the Sydney Morning Herald’s Spectrum liftout.

Michael Reid at Elizabeth Bay were looking to promote their upcoming shows in 2010 with placements in Vogue Living’s insert and the Sydney Morning Herald’s Spectrum liftout.

Recent ad for Silke Raetze’s show at Michael Reid, in Art World.

A new Aboriginal Art supplement is being introduced in Art World, and Caruana & Reid asked The Letter D to produce an advertisement for the launch issue.

An ad for Jan Murphy Gallery placed in Art World announcing the upcoming shows in 2009.

Consolidated Properties asked The Letter D to produce a rear page leasing ad for 308, in a New Zealand publication called Trends.