The Letter D.

CLK / Wish Magazine Ad / 07.11.2011

The Cloakroom took out a full page space in The Australian’s WISH magazine and asked The Letter D to develop the direction.

The shopfront photograph, with new signage installed, provided the opportunity to use the base image, as the name/identity was already displayed, with some minor tweaking for print.

Photographed by Angus & McCaw.

 
 

CLK / Map Magazine Ad / 10.02.2011

With a new store opening in Brisbane’s Edward Street, The Cloakroom asked The Letter D to review their identity direction for 2011.

Some subtle touches will surface over the coming month, including mud maps for their stores in Brisbane and Sydney, a refreshed connection to their ready to wear label Pistols at Dawn, and a new website underway.

 

 
 

REI / McGlennon Exhibition Ad / 04.02.2011

As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.

 

 
 

REI / Art Month Sydney 2011 / 02.12.2010

For the 2011 Art Month Sydney, Michael Reid is presenting a collaborative exhibition with furniture designer Khai Liew and painter John Young. The Letter D was asked to develop a suite of advertisements to promote the event.

 

 
 

REI / Sydney Morning Herald Ad / 19.02.2010

An ad announcing Caruana & Reid‘s exhibition during Art Month Sydney has been developed for the Sydney Morning Herald’s Spectrum liftout.

 

 
 

REI / 2010 Vogue Living Ad / 23.12.2009

Michael Reid at Elizabeth Bay were looking to promote their upcoming shows in 2010 with placements in Vogue Living’s insert and the Sydney Morning Herald’s Spectrum liftout.

 

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REI / Raetze Ad 09 / 15.01.2009

Recent ad for Silke Raetze’s show at Michael Reid, in Art World.

 

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REI / Caruana & Reid Ad 08 / 21.12.2008

A new Aboriginal Art supplement is being introduced in Art World, and Caruana & Reid asked The Letter D to produce an advertisement for the launch issue.

 

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JMG / Art World Ad / 04.12.2008

An ad for Jan Murphy Gallery placed in Art World announcing the upcoming shows in 2009.

 

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CON / 308 Ad / 30.11.2008

Consolidated Properties asked The Letter D to produce a rear page leasing ad for 308, in a New Zealand publication called Trends.

 

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