The Letter D.

ACH / 2011 Teatowel / 12.12.2011

As A-CH moves into their 5th year, they asked The Letter D to develop their annual teatowel.

Keeping with the North Point transition theme from last year, five of the 4th year’s North Point generate the pentagon for 2012, along with a star in time for the festive season.

 
 

ACH / Signage / 22.07.2011

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The impetus for A–CH‘s recent identity refresh was also driven by a move to new premises in West End, with a small gallery space providing an additional arm to the firm’s pursuits.

The new identity acronym provides a versatile foundation for future offshoots and one of the first adaptations was the building signage.

A side alley presents the perfect place for a loud surprise, while the front door quietly lets visitors know what’s in store for them.

 
 

ACH / Identity Update / 15.07.2011

After three years of spelling out their web address, Atelier Chen Hung were after a way of simplifying their name and so we made them an acronym of sorts – with a dash of distinction.

 
 

ACH / Teatowel / 15.12.2010

With the recent commission of a practice North Point for Atelier Chen Hung, The Letter D was asked to develop a client gift for 2010.

Taking its cue from the transition of their 3rd to 4th year of practice, the corresponding North Points were combined, with a hint at a new identity and website to launch in 2011.

 

 
 

ACH / North Point / 02.11.2010

After creating their identity three years ago, Atelier Chen Hung’s founders commissioned a North Point to commemorate three years of practice, as part of an overall identity and website update that’s currently underway.

Taking the brief a little further, a series of base geometric shapes have been used, with the number of sides evolving to correspond to the actual year of practice – starting with three.

 

 
 

ACH / Website / 04.08.2008

A single-page website for Atelier Chen Hung allows users to download their portfolio, with some subtle details for those who notice such things…

 

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ACH / Identity / 20.07.2008

The emerging architecture practice Atelier Chen Hung were looking for an identity, website and stationery to start flashing about at meetings – and so they asked The Letter D.

Their mixture of Western culture and Chinese heritage was conveyed through the typography, with the 3 resultant shapes used as a symbol.

 

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