2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
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TheLetterD.com.au
As A-CH moves into their 5th year, they asked The Letter D to develop their annual teatowel.
Keeping with the North Point transition theme from last year, five of the 4th year’s North Point generate the pentagon for 2012, along with a star in time for the festive season.
The impetus for A–CH‘s recent identity refresh was also driven by a move to new premises in West End, with a small gallery space providing an additional arm to the firm’s pursuits.
The new identity acronym provides a versatile foundation for future offshoots and one of the first adaptations was the building signage.
A side alley presents the perfect place for a loud surprise, while the front door quietly lets visitors know what’s in store for them.
After three years of spelling out their web address, Atelier Chen Hung were after a way of simplifying their name and so we made them an acronym of sorts – with a dash of distinction.
With the recent commission of a practice North Point for Atelier Chen Hung, The Letter D was asked to develop a client gift for 2010.
Taking its cue from the transition of their 3rd to 4th year of practice, the corresponding North Points were combined, with a hint at a new identity and website to launch in 2011.
After creating their identity three years ago, Atelier Chen Hung’s founders commissioned a North Point to commemorate three years of practice, as part of an overall identity and website update that’s currently underway.
Taking the brief a little further, a series of base geometric shapes have been used, with the number of sides evolving to correspond to the actual year of practice – starting with three.
A single-page website for Atelier Chen Hung allows users to download their portfolio, with some subtle details for those who notice such things…
The emerging architecture practice Atelier Chen Hung were looking for an identity, website and stationery to start flashing about at meetings – and so they asked The Letter D.
Their mixture of Western culture and Chinese heritage was conveyed through the typography, with the 3 resultant shapes used as a symbol.
