JAH / Identity Refresh / 25.01.2007
With a move to a new premises and expansion of services, the family-run business of J.A. Hartley Shopfitters were looking to update their identity. As the founder was reaching retirement age we wanted to place some significance on his contribution to the standard of service and quality he had fostered.
We shortened the name to the recognisable elements and developed a traditional seal for the founder. This seal was formatted in a non-traditional way for the identity, to convey a forward-thinking approach that still had its feet in the time-honoured traditions of quality and service.
