FIN / Perforated Stationery / 01.01.2005
Commended in the Design Institute of Australia’s Queensland Design Awards.
With a fine tradition of print excellence and a wall full of awards already in the bag, this print manager needed a flexible, dynamic identity that could showcase the level of detail and service they had become notorious for… while still showing off a tad.
Fine Print‘s original reverse ‘F’ was reinterpreted and has since become the essence of the identity – everchanging, subtle and adaptable.
Each application of the identity utilises a different production process with the ‘F’ always present though not directly obvious.
