The Letter D.

DOR / Identity / 14.05.2009

Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.

A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.

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