COO / Identity / 25.01.2007
The interior design studio Coop, setup by Rowena Cornwell, was after an overall refresh and asked The Letter D to have a look at their graphic output and devise a strategy to implement a change.
The logotype was based on hens in a coop, and what started out as a subtle tweak took a Wiener Werkstätte turn with a supporting pattern developed using their old rooster.
This new style has been implemented right through the studio, from invoicing and tenders, to stationery and a website.


