CLF / Identity Direction / 02.10.2006
Churchie’s old school camp was being redeveloped and The Letter D was asked to develop a concept for its new face, including the name, identity, and ongoing collateral.
As the intended use was going to be recreational camping a series of family-friendly four letter words were outlined that embodied the spirit of the place. This idea became the over-arching identity for the place, with Camp Lake Fire coming out front as the name.
A routable typeface was developed for the identity, with future signage applications in mind, allowing signage to be produced on-site.
