SCO / Signage / 14.11.2008
The frames shop known as Scoogle opened its doors recently but not before all the signage had been installed, complete with magnetic alphabet to spice up the street…
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
The frames shop known as Scoogle opened its doors recently but not before all the signage had been installed, complete with magnetic alphabet to spice up the street…




As Lightspace was being used as the launch venue for Brisbane Indesign, we installed a suite of posters on core-flute in the front entrance to tell the story to the guests arriving. And we even got to plug ourselves…




The signage package for Lightspace uses an altered version of Font Theo Fine for the street and studio numerals, along with a unique suite of toilet pictograms.





The recurring theme of using Jan Murphy Gallery‘s resident crowd controller as the Christmas window decoration has been maintained…
The Letter D developed a rough-cut vinyl application, with the offset window glazing used to display a moving shadow of the overall theme.

An economical suite of signage for Camp Lake Fire was also developed utilising standard sheet sizes and basic methods, along with a unique suite of pictograms developed inline with the identity.



The Letter D turned architectural with Vetwell needing a façade treatment for their practice in Mitchelton – an old building from the 60s.
The rear consulting rooms are also being redeveloped, with real architects Owen and Vokes inserting a light tower – stay tuned.


With a restrained street frontage by local architects Owen and Vokes, Vetwell‘s Alderley practice signage needed a considered treatment to maintain the architectural intent.
The Letter D has been responsible for rolling out the Vetwell identity across their small group of local practices, with more to come…



As one of the first businesses to build in the large-scale housing development of North Lakes, the North Lakes Veterinary Practice asked The Letter D to develop a friendly, professional presence.
With an application in to become a Hospital the signage needed to be updated in the future, so ‘Vet’ was used while approval goes through.
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Vehicle livery for Hartley Shopfitters has been applied while the new factory/showroom takes shape in Bowen Hills.


The law firm of Alex Mackay & Co were launching a new business entity and needed a foyer presence that could identify them both.
A large ampersand was used to link the two names, supported by the ampersand in both, while at the same time the glazing mullions were used to separate the entities visually.
Frosted vinyl created a background, allowing the text to be read in front of the busy foyer, as well as screening the staff from pedestrians.


