2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
While creating the full signage suite for Lightspace a block typeface presented itself within the exposed blockwork walls onsite, which we’ve used as a bold contrast to the tubular identity, drawn in Font Route.
Using FontStruct‘s engine Font Theo Fine‘s upper-case was altered, bevelling the corners of each block, with various symbols revised and the toilet pictograms added.
The typeface has so far been used on the Lightspace website and various collateral.
The whole Font Pixel family came together over the Easter break, with a bold weight, small caps, oblique (italics) and a set of old-style (non-lining) numerals added – and to top it all off, the team at FontStruct have given it ‘Top Pick’ status…
As Trade Gothic (the typeface Font Pixel was based on) lacks a true italic, an oblique version was created, which was heavily influenced by Unibody Italic from Underware – who mastered the illusion of incline using vertically stacked pixels.
After numerous requests, which we thank all for their interest and persist… sorry patience, we have finally been able to compile Font Airport using FontStruct‘s tools.
The upper and lower cases overlap to enable the full matrix to take shape in two tones, for those who are inclined to give it a whirl.
Apart from the odd dabble, we never really got around to digitising the typefaces shown on the old website…
Now there’s an online application that turns it into child’s play – so that’s what we did. The fruits of our labour are now available on FontStruct. Big thanks to Rob Meek.
With the increase in Art Education events planned for Michael Reid in 2008, a more efficient system for client bookings was required so the staff could handle the influx…
The Letter D was asked to integrate an online ‘Cart’ system into the website, while reviewing the user registration path and form design.
The recently opened arts, objects and interiors store in Brisbane’s Fortitude Valley, A Day on Earth, asked The Letter D to develop a collateral system for upcoming exhibitions and media releases.
A simple full cover photo with the shop’s ubiquitous swing tag will be used to portray the subject of each event, with a website underway…
A full suite of documentation forms were developed for Hartley Shopfitters to integrate the new identity and also shake-up the old generic journal pads used throughout the office.
Developed for the Camp Lake Fire project, where a single stroke, monospaced font was required to suit the four letter word identity suite, set in vertically aligned columns.
The single stroke design allows for camp signage to be produced on-site out of raw materials (plywood, etc) using a single pass router bit, hence the name.
© Dan Pike.
Michael Reid asked The Letter D to refine his current website, which was being used to present exhibitions and artworks for his gallery, as well as displaying a number of publications he was involved with, including his popular guide to buying and selling art.
We initially went through an extensive audit of the elements that did and didn’t work on the old site, and ended up refining the identity en route, along with sub-identities for the various galleries and associations that came under the Michael Reid umbrella.
This lead to a business-wide overhaul of the collateral produced for everything from booking forms to artist catalogues. The website continues to grow, with Exhibition bookings, video tours and artist screensavers, and there’s more to come.
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A basic holding website has been setup for Campbell Urology while the main site is under development, along with patient information sheets available for PDF download.
