2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.
Spinks & Co was chosen to take advantage of the distinctive sound of the founder’s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.
A holding website has been launched with an evolving suite of stationery to come…
While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending‘s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…
Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.
A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.
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Carter Hood Architects, the newly formed architectural arm of an established Australian construction firm, asked The Letter D to develop their practice identity.
A strategic review was undertaken to best position the business alongside the parent firm, with a typographic approach chosen as the basis for an adaptive identity system…
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Queensland Veterinary Specialists asked The Letter D to develop an invitation for their upcoming conference series.
We took it a little further, adapting the existing graphic elements into a stand-alone identity for the conference, with projection screens, program formatting and variable text printing, allowing each attendee to have their own personalised package.
Strategy and identity direction for a commercial estate in Western Queensland.
Various applications of The Letter D’s identities for The Cloakroom and their ready to wear range Pistols at Dawn have been released, from horn collar stays to labels.
With the end of year break-up for Hughes Pastoral comes the annual ‘Tierawoomba’ Cup, and this year’s campdrafting event will see the rollout of the updated identity.
The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.
The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.
What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.
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The Pet Emergency centre run by Queensland Veterinary Specialists held a conference for their alumni from the last ten years and asked The Letter D to develop a suite of collateral for the event.
Taking the rounded square elements from their identity, an overall conference identity was developed, with ten squares for ten years.
Everything from projection screens, name tags, programs to an overall DVD was produced.
