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	<title>The Letter D. &#187; Identity</title>
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	<link>http://theletterd.com.au</link>
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		<title>REI / Australian Art London Website</title>
		<link>http://theletterd.com.au/rei-australian-art-london-website/</link>
		<comments>http://theletterd.com.au/rei-australian-art-london-website/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 01:41:34 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Cochin]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[REI]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=4186</guid>
		<description><![CDATA[Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.]]></description>
			<content:encoded><![CDATA[<p><a href="http://AustralianArtLondon.co.uk" target="_blank"><img class="alignnone size-Three Column wp-image-4187" title="REI_AAL_iPad1" src="http://theletterd.com.au/wordpress/wp-content/uploads/REI_AAL_iPad1-500x645.png" alt="" width="500" height="645" /></a><img class="alignnone size-One Column wp-image-4188" title="REI_AAL_iPhone5" src="http://theletterd.com.au/wordpress/wp-content/uploads/REI_AAL_iPhone5-150x278.png" alt="top-align push-three" width="150" height="278" /><img class="alignnone size-One Column wp-image-4189" title="REI_AAL_iPhone2" src="http://theletterd.com.au/wordpress/wp-content/uploads/REI_AAL_iPhone2-150x278.png" alt="right-align top-align" width="150" height="278" /><img class="alignnone size-One Column wp-image-4193" title="REI_AAL_iPhone3" src="http://theletterd.com.au/wordpress/wp-content/uploads/REI_AAL_iPhone3-150x278.png" alt="bottom-align push-three" width="150" height="278" /><img class="alignnone size-One Column wp-image-4197" title="REI_AAL_iPhone4" src="http://theletterd.com.au/wordpress/wp-content/uploads/REI_AAL_iPhone4-150x278.png" alt="bottom-align right-align" width="150" height="278" /></p>
<p><strong>Michael Reid</strong> is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASF / Identity Suite</title>
		<link>http://theletterd.com.au/asf-identity-suite/</link>
		<comments>http://theletterd.com.au/asf-identity-suite/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 07:01:21 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[ASF]]></category>
		<category><![CDATA[Bau]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=4181</guid>
		<description><![CDATA[Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland. As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/ASF_Cards_1.jpg"><img class="alignnone size-large wp-image-4246" title="ASF_Cards_1" src="http://theletterd.com.au/wordpress/wp-content/uploads/ASF_Cards_1-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p><strong>Access Shop Fitouts</strong> approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.</p>
<p>As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>MAR / AM30 Brochure</title>
		<link>http://theletterd.com.au/mar-am30-brochure/</link>
		<comments>http://theletterd.com.au/mar-am30-brochure/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 02:50:38 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[MAR]]></category>
		<category><![CDATA[Univers]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=4148</guid>
		<description><![CDATA[AM30, the sister project to Marquette Properties’ AM60, recently launched, with an identity, leasing kit and signage underway.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Bro_C.jpg"><img class="alignnone size-large wp-image-4154" title="MAR_AM30_Bro_C" src="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Bro_C-850x504.jpg" alt="" width="850" height="504" /></a></p>
<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Bro_1.jpg"><img class="alignnone size-large wp-image-4155" title="MAR_AM30_Bro_1" src="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Bro_1-850x506.jpg" alt="" width="850" height="506" /></a></p>
<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Montage.jpg"><img class="alignnone size-large wp-image-4157" title="MAR_AM30_Montage" src="http://theletterd.com.au/wordpress/wp-content/uploads/MAR_AM30_Montage-850x566.jpg" alt="" width="850" height="566" /></a></p>
<p>AM30, the sister project to <strong>Marquette Properties’</strong> AM60, recently launched, with an identity, leasing kit and signage underway.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ACH / Identity Update</title>
		<link>http://theletterd.com.au/ach-identity-update/</link>
		<comments>http://theletterd.com.au/ach-identity-update/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 05:29:27 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[ACH]]></category>
		<category><![CDATA[Letter Gothic]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3684</guid>
		<description><![CDATA[After three years of spelling out their web address, Atelier Chen Hung were after a way of simplifying their name and so we made them an acronym of sorts – with a dash of distinction.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/ACH_Cards.jpg"><img class="alignnone size-large wp-image-4025" title="ACH_Cards" src="http://theletterd.com.au/wordpress/wp-content/uploads/ACH_Cards-850x466.jpg" alt="" width="850" height="466" /></a></p>
<p>After three years of spelling out their web address, <strong>Atelier Chen Hung</strong> were after a way of simplifying their name and so we made them an acronym of sorts – with a dash of distinction.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FRA / Stationery</title>
		<link>http://theletterd.com.au/fra-stationery/</link>
		<comments>http://theletterd.com.au/fra-stationery/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 06:16:31 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[FRA]]></category>
		<category><![CDATA[Plantin]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3541</guid>
		<description><![CDATA[The Letter D produced a suite of stationery for Brisbane writer and editor Margie Fraser. Curly brackets were used to encompass the diverse term {writer}, extending the idea that they indicate a series of choices, or in Margie&#8217;s case, a variety of publications.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/FRA_Stat_Detail.jpg"><img class="alignnone size-large wp-image-3961" title="FRA_Stat_Detail" src="http://theletterd.com.au/wordpress/wp-content/uploads/FRA_Stat_Detail-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p>The Letter D produced a suite of stationery for Brisbane writer and editor <strong>Margie Fraser</strong>.</p>
<p>Curly brackets were used to encompass the diverse term {writer}, extending the idea that they indicate a series of choices, or in Margie&#8217;s case, a variety of publications.</p>
]]></content:encoded>
			<wfw:commentRss>http://theletterd.com.au/fra-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RAC / Identity</title>
		<link>http://theletterd.com.au/rac-identity/</link>
		<comments>http://theletterd.com.au/rac-identity/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 05:59:26 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Meridien]]></category>
		<category><![CDATA[RAC]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3536</guid>
		<description><![CDATA[A new name, identity, stationery and website for an expanding law firm looking to shake its boutique image and promote a top tier service. Previously Russell and Company Solicitors, the name was shortened to Russells, with a moiré pattern developed to reference a traditional laid impression through the paper stock.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/RAC_Stat.jpg"><img class="alignnone size-large wp-image-3847" title="RAC_Stat" src="http://theletterd.com.au/wordpress/wp-content/uploads/RAC_Stat-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/DSC1996.jpg"><img class="alignnone size-Three Column wp-image-4094" title="_DSC1996" src="http://theletterd.com.au/wordpress/wp-content/uploads/DSC1996-500x332.jpg" alt="left-align" width="500" height="332" /></a><a href="http://theletterd.com.au/wordpress/wp-content/uploads/DSC2143_2.jpg"><img class="alignnone size-Two Column wp-image-4095" title="_DSC2143_2" src="http://theletterd.com.au/wordpress/wp-content/uploads/DSC2143_2-325x215.jpg" alt="right-align top-align" width="325" height="215" /></a></p>
<p>A new name, identity, stationery and <a href="http://RussellsLaw.com.au" target="_blank">website</a> for an expanding law firm looking to shake its boutique image and promote a top tier service.</p>
<p>Previously Russell and Company Solicitors, the name was shortened to <strong>Russells</strong>, with a moiré pattern developed to reference a traditional laid impression through the paper stock.</p>
]]></content:encoded>
			<wfw:commentRss>http://theletterd.com.au/rac-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SJA / Identity</title>
		<link>http://theletterd.com.au/sja-identity/</link>
		<comments>http://theletterd.com.au/sja-identity/#comments</comments>
		<pubDate>Mon, 30 May 2011 02:33:49 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Bau]]></category>
		<category><![CDATA[SJA]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3528</guid>
		<description><![CDATA[A new identity, website, and stationery suite for Stephen de Jersey Architect. The underline becomes the basis for the identity, emphasising the distinctive name and main subject, across all applications. Some economies were found across the two practice locations by simply rotating the letterhead, with the appropriate address right way up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Bcards.jpg"><img class="alignnone size-large wp-image-3797" title="SJA_Bcards" src="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Bcards-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Lhead_T.jpg"><img class="alignnone size-large wp-image-3779" title="SJA_Lhead_T" src="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Lhead_T-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p><a href="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Lhead_B.jpg"><img class="alignnone size-large wp-image-3780" title="SJA_Lhead_B" src="http://theletterd.com.au/wordpress/wp-content/uploads/SJA_Lhead_B-850x564.jpg" alt="" width="850" height="564" /></a></p>
<p>A new identity, <a href="http://SdeJArchitect.com" target="_blank">website</a>, and stationery suite for <strong>Stephen de Jersey Architect</strong>.</p>
<p>The underline becomes the basis for the identity, emphasising the distinctive name and main subject, across all applications. Some economies were found across the two practice locations by simply rotating the letterhead, with the appropriate address right way up.</p>
]]></content:encoded>
			<wfw:commentRss>http://theletterd.com.au/sja-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MLT / HEAT Fashion Direction</title>
		<link>http://theletterd.com.au/mlt-heat-fashion-direction/</link>
		<comments>http://theletterd.com.au/mlt-heat-fashion-direction/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 02:54:54 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Direction]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Helvetica]]></category>
		<category><![CDATA[MLT]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3503</guid>
		<description><![CDATA[After the success of HEAT Architecture, the Queensland Government extended their HEAT initiative into fashion, asking The Letter D to develop a refreshed graphic direction. Taking the form of a file directory filled with Queensland fashion talent, the system will rollout across various collateral soon. Photography courtesy of the designers.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-3504" title="HEAT_Ideas_1" src="http://theletterd.com.au/wordpress/wp-content/uploads/HEAT_Ideas_1-500x353.jpg" alt="" width="500" height="353" /></p>
<p><img class="alignnone size-medium wp-image-3505" title="HEAT_Ideas_2" src="http://theletterd.com.au/wordpress/wp-content/uploads/HEAT_Ideas_2-500x353.jpg" alt="" width="500" height="353" /></p>
<p><img class="alignnone size-medium wp-image-3506" title="HEAT_Ideas_3" src="http://theletterd.com.au/wordpress/wp-content/uploads/HEAT_Ideas_3-500x353.jpg" alt="" width="500" height="353" /></p>
<p><img class="alignnone size-medium wp-image-3507" title="HEAT_Ideas_4" src="http://theletterd.com.au/wordpress/wp-content/uploads/HEAT_Ideas_4-500x353.jpg" alt="" width="500" height="353" /></p>
<p>After the success of HEAT Architecture, the <strong>Queensland Government</strong> extended their HEAT initiative into fashion, asking The Letter D to develop a refreshed graphic direction.</p>
<p>Taking the form of a file directory filled with Queensland fashion talent, the system will rollout across various collateral soon.</p>
<p><img class="alignnone size-medium wp-image-3521" title="HEAT_Ideas_5" src="http://theletterd.com.au/wordpress/wp-content/uploads/HEAT_Ideas_5-500x353.jpg" alt="" width="500" height="353" /></p>
<p>Photography courtesy of the designers.</p>
]]></content:encoded>
			<wfw:commentRss>http://theletterd.com.au/mlt-heat-fashion-direction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMG / Identity Applications</title>
		<link>http://theletterd.com.au/amg-identity-applications/</link>
		<comments>http://theletterd.com.au/amg-identity-applications/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 01:55:16 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[AMG]]></category>
		<category><![CDATA[Auto]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3399</guid>
		<description><![CDATA[As the opening date for the first Allergy Medical clinic draws closer The Letter D has been feverishly working on a variety of items, including clinic stationery, signage, and promotional material for various local media.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3402" title="AMG_IdSeq_1W" src="http://theletterd.com.au/wordpress/wp-content/uploads/AMG_IdSeq_1W.gif" alt="" width="500" height="325" /></p>
<p>As the opening date for the first <strong>Allergy Medical</strong> clinic draws closer The Letter D has been feverishly working on a variety of items, including clinic stationery, signage, and promotional material for various local media.</p>
]]></content:encoded>
			<wfw:commentRss>http://theletterd.com.au/amg-identity-applications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ACH / North Point</title>
		<link>http://theletterd.com.au/ach-north-point/</link>
		<comments>http://theletterd.com.au/ach-north-point/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 06:11:24 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[ACH]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=3264</guid>
		<description><![CDATA[After creating their identity three years ago, Atelier Chen Hung’s founders commissioned a North Point to commemorate three years of practice, as part of an overall identity and website update that’s currently underway. Taking the brief a little further, a series of base geometric shapes have been used, with the number of sides evolving to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3265" title="ACH_NthPt_1" src="http://theletterd.com.au/wordpress/wp-content/uploads/ACH_NthPt_1.png" alt="" width="500" height="354" /></p>
<p>After creating their identity three years ago, <strong>Atelier Chen Hung</strong>’s founders commissioned a North Point to commemorate three years of practice, as part of an overall identity and website update that’s currently underway.</p>
<p>Taking the brief a little further, a series of base geometric shapes have been used, with the number of sides evolving to correspond to the actual year of practice &#8211; starting with three.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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