The Letter D.

REI / Australian Art London Website / 09.11.2011

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Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.

 
 

ASF / Identity Suite / 04.11.2011

Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.

As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.

 
 

MAR / AM30 Brochure / 28.09.2011

AM30, the sister project to Marquette Properties’ AM60, recently launched, with an identity, leasing kit and signage underway.

 
 

ACH / Identity Update / 15.07.2011

After three years of spelling out their web address, Atelier Chen Hung were after a way of simplifying their name and so we made them an acronym of sorts – with a dash of distinction.

 
 

FRA / Stationery / 01.07.2011

The Letter D produced a suite of stationery for Brisbane writer and editor Margie Fraser.

Curly brackets were used to encompass the diverse term {writer}, extending the idea that they indicate a series of choices, or in Margie’s case, a variety of publications.

 
 

RAC / Identity / 25.06.2011

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A new name, identity, stationery and website for an expanding law firm looking to shake its boutique image and promote a top tier service.

Previously Russell and Company Solicitors, the name was shortened to Russells, with a moiré pattern developed to reference a traditional laid impression through the paper stock.

 
 

SJA / Identity / 30.05.2011

A new identity, website, and stationery suite for Stephen de Jersey Architect.

The underline becomes the basis for the identity, emphasising the distinctive name and main subject, across all applications. Some economies were found across the two practice locations by simply rotating the letterhead, with the appropriate address right way up.

 
 

MLT / HEAT Fashion Direction / 25.03.2011

After the success of HEAT Architecture, the Queensland Government extended their HEAT initiative into fashion, asking The Letter D to develop a refreshed graphic direction.

Taking the form of a file directory filled with Queensland fashion talent, the system will rollout across various collateral soon.

Photography courtesy of the designers.

 

 
 

AMG / Identity Applications / 28.01.2011

As the opening date for the first Allergy Medical clinic draws closer The Letter D has been feverishly working on a variety of items, including clinic stationery, signage, and promotional material for various local media.

 

 
 

ACH / North Point / 02.11.2010

After creating their identity three years ago, Atelier Chen Hung’s founders commissioned a North Point to commemorate three years of practice, as part of an overall identity and website update that’s currently underway.

Taking the brief a little further, a series of base geometric shapes have been used, with the number of sides evolving to correspond to the actual year of practice – starting with three.