2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
While collaborating on various other projects, the copywriter Alan James asked The Letter D to assist in typesetting and specifying one of the pieces he was putting together, as part of an exhibition of his text-based artwork.
Referencing oval vanity mirrors, the diamond-etched lettering creates a bevel-edged effect reminiscent of traditional mirror signage.
‘Signs of Life’ opens at the Redland Art Gallery, from the 4th to the 29th of December.
After the success of HEAT Architecture, the Queensland Government extended their HEAT initiative into fashion, asking The Letter D to develop a refreshed graphic direction.
Taking the form of a file directory filled with Queensland fashion talent, the system will rollout across various collateral soon.
Photography courtesy of the designers.
As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.
It has been a solid few months, finalising the art direction for the 2010 AGDA Awards, culminating in the Presentation Dinner, with a full showcase of the collateral uploaded soon.
Photography by Seesaw.
The State Library of Queensland‘s book is now in the final stages of production. With the working title The ABC of SLQ, The Letter D photographed elements of the building’s architecture to form the 26 chapter intros——detailing each letter of the alphabet.
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The book was developed as a ‘scrapbook’ of resources, illustrating the diversity of SLQ’s collection, as well as documenting Donovan Hill’s architectural journey – almost like a ‘how to design a library’ book.
The Letter D commissioned Vincent Long to photograph Hughes Pastoral‘s end of year Campdraft, as the foundation for the suite of imagery that will appear across their website.
The Letter D directed a shoot of the evolving Lightspace development, to update a range of applications, including the venue’s website – all shot by the talented Hussain Al-Moosawi.
The Letter D was asked to direct a shoot of Hughes Pastoral‘s line of premium marbled beef, to be called Nebo Beef, for use in the upcoming launch collateral, destined for the domestic and international market.
Stefan Jannides shot the full ‘before & after’ suite, at Red Brick Studios.
Following on from Kevin O’Brien Architects‘ identity face-lift, a content managed website has been launched, with three main sections outlined from the initial review.
A base RGB screen colour was used for each section, in keeping with the raw colour palette of CMYK ink used for the practice’s printed stationery.
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Moving into the limelight prompted an identity tweak for the bold new bespoke tailors at The Cloakroom, along with their in-house ready to wear range – Pistols at Dawn.
As they had commenced their public life as a blog, we decided to simply evolve the developed aesthetic, tweaking the logotypes and symbols to reinforce the connection between the two separate yet related entities.
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