ACH / Newsletter / 10.05.2012
CAP / Website / 24.04.2012
The Capital P website grew from a desire to broadcast a pipeline of projects; an existing product portfolio; and a platform to purchase.
We then pondered the need for a separate blog and Twitter feed, to promote the various publications/products – and the idea popped.
A Twitter based feed that delivers the actual content for the website, via a date-stamped timeline. A unique CMS, to our knowledge, publishing data in short bursts that limits editing – like publishing with a typewriter.
All made possible with the magic of ha-lf.
CAP / Naming & Identity / 23.04.2012
The Letter D’s new publishing venture, called Capital P, launches this week, with a suite of printed products now available online.
An adaptable identity was developed to adjust the volume up/down, depending on the emphasis and clarity required for each application.
CAP / Station(a/e)ry Poster / 19.04.2012
In the build-up to the launch of Capital P, our new publishing venture, Dan Pike took the opportunity to produce a series of Type Tips.
The first one being a prompter for students, and it seems some studios, to navigate one of the design industry’s most important nouns.
Screen-printed on 300gsm Crane Lettra 100% cotton rag, by Artscreen here in Brisbane.
Now available to purchase at Capital P.
WSI / Studio Signage / 30.03.2012
WSI / Cabaret Club Signage / 20.03.2012





The Letter D was asked by Wrightson Stewart to develop a suite of bathroom pictograms for a new nightclub fitout they were completing.
Taking our cue from a mirrored screen in the entry vestibule, we let the interior details direct the signage, along with the clientele.
KOA / Stationery / 16.03.2012
KOA / Promo Poster / 28.02.2012
As part of their recent identity update, Kevin O’Brien Architects asked The Letter D to also develop a short-run mailout, showcasing the main typologies the practice works within.
Designed to sit within a folded cover letter, the A3 poster’s offset folds allow the content on both sides to interact as it’s unfolded.
BRF / Information Sheets / 24.02.2012








A suite of Information Sheets for the Media have been developed for the Great Barrier Reef Foundation, with an accompanying Word format to allow in-house editing and distribution.


























