The Letter D.

With some spare time over the New Year break we reviewed the mobile browsing experience of The Letter D’s website, maintaining all the functionality of the full desktop experience, slimmed down for iPhone.

Landing pages have been created for Michael Reid‘s Australian Art offshoots, in Paris, New York, and London, with a series of icons for various web browsers and devices, including a nod to Milton Glaser’s icon for New York.

T-shirts were required for Pet Emergency‘s end of year break-up, with the brief being to note the surge in paralysis tick cases this year.

Their identity’s typeface, Vag Rounded, was tweaked to suit this monospaced application.

As A-CH moves into their 5th year, they asked The Letter D to develop their annual teatowel.

Keeping with the North Point transition theme from last year, five of the 4th year’s North Point generate the pentagon for 2012, along with a star in time for the festive season.

Queensland Veterinary Specialists were looking to produce a combined end of year gift with Pet Emergency and asked The Letter D to develop a teatowel for clients’ kitchens.

We proposed using an age old adage, mixing in both identities so that they would both be visible, whichever way the teatowel was hung.

While collaborating on various other projects, the copywriter Alan James asked The Letter D to assist in typesetting and specifying one of the pieces he was putting together, as part of an exhibition of his text-based artwork.

Referencing oval vanity mirrors, the diamond-etched lettering creates a bevel-edged effect reminiscent of traditional mirror signage.

‘Signs of Life’ opens at the Redland Art Gallery, from the 4th to the 29th of December.

A bespoke die-cut swing tag for Vetwell to promote their online shop, complete with a subtle $ sign for an extra touch of retail.

Pet Emergency (also known as Pet ER) were looking to build a broader public presence and asked The Letter D to develop their website.

Given the two main users would be those in an emergency and those simply browsing details, a map-based contact point was developed, that taps into the iPhone’s Maps app, for ease of navigation en route, in an emergency.

Kim Buck’s first show at Jan Murphy Gallery.

Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.