ALJ / Word Art / 24.11.2011
While collaborating on various other projects, the copywriter Alan James asked The Letter D to assist in typesetting and specifying one of the pieces he was putting together, as part of an exhibition of his text-based artwork.
Referencing oval vanity mirrors, the diamond-etched lettering creates a bevel-edged effect reminiscent of traditional mirror signage.
‘Signs of Life’ opens at the Redland Art Gallery, from the 4th to the 29th of December.
VET / Swing Tags / 18.11.2011
A bespoke die-cut swing tag for Vetwell to promote their online shop, complete with a subtle $ sign for an extra touch of retail.
PET / Website / 17.11.2011
Pet Emergency (also known as Pet ER) were looking to build a broader public presence and asked The Letter D to develop their website.
Given the two main users would be those in an emergency and those simply browsing details, a map-based contact point was developed, that taps into the iPhone’s Maps app, for ease of navigation en route, in an emergency.
JMG / Kim Buck Catalogue / 16.11.2011
REI / Australian Art London Website / 09.11.2011
CLK / Wish Magazine Ad / 07.11.2011
The Cloakroom took out a full page space in The Australian’s WISH magazine and asked The Letter D to develop the direction.
The shopfront photograph, with new signage installed, provided the opportunity to use the base image, as the name/identity was already displayed, with some minor tweaking for print.
Photographed by Angus & McCaw.
ASF / Identity Suite / 04.11.2011
Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.
As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.
MLT / Mitchell Ogilvie Invitation / 02.11.2011
Marie-Louise Thiele was developing the media strategy and launch of the new Mitchell Ogilvie store, and asked The Letter D to produce an invitation to accompany a suite of pocket squares, to be given to each invitee.
As there were four colours of pocket squares we proposed four kinds of invites to match the multiple tones, layered to create a solid platform for the silk squares to travel on.