Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
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With the launch of a new Brisbane location and some recent international press, the menswear label Pistols at Dawn were keen to expand on their interim online presence.
Developed as an extension of their printed material, the website‘s CMS allows the designers to control the size of the various thumbnails, creating their own dynamic image layouts to suit each season’s collection.
The amount of content being displayed in Michael Reid‘s webmails was becoming unwieldy and so The Letter D was asked to review the format to contain multiple subjects, and more imagery, all the while maintaining the clean and crisp direction his readers now expected.
The CMS was expanded to allow for automatic insertion of the website‘s latest content, allowing staff to manage various elements.
With a new store opening in Brisbane’s Edward Street, The Cloakroom asked The Letter D to review their identity direction for 2011.
Some subtle touches will surface over the coming month, including mud maps for their stores in Brisbane and Sydney, a refreshed connection to their ready to wear label Pistols at Dawn, and a new website underway.
Kim Buck’s charcoal work Event Horizon graces the 2011 calendar for Jan Murphy Gallery.
An emerging letterpress studio approached The Letter D to develop a small two-colour print, to sell as part of a fund-raising appeal for the recent Brisbane floods.
An exhibition will be held in the coming month to sell the pieces, with contributions from Rinzen, Inkahoots, Kevin Finn, and their own studio, The Hungry Workshop, to name a few.
More info on the project here, with a sneak peek of our piece on their press, above.
As part of a trans-Tasman alliance with Webb’s in NZ, Michael Reid asked The Letter D to develop an ad for Joseph McGlennon’s upcoming exhibition, to be printed in Webb’s catalogue.
