The Letter D.

AMG / Allergy Medical Identity / 30.07.2010

Australia’s pre-eminent allergist Dr Pete Smith, with a number of business partners, is looking to open Allergy Medical, a dedicated medical practice for treating allergies.

The Letter D was asked to review the naming direction and develop an identity, emphasising the scientific nature of the patient service. A substantial launch campaign rollout, with signage and online applications is underway.

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REI / iPhone App / 24.07.2010

Developed as a snapshot of the website, Michael Reid‘s iPhone Application is now available to download on iTunes.

 

 
 

JMG / Melbourne Art Fair Collateral / 23.07.2010

A series of six cards have been produced for Jan Murphy Gallery‘s Melbourne Art Fair show.

 

 
 

SLQ / Book Spreads / 18.07.2010

The State Library of Queensland‘s book is now in the final stages of production. With the working title The ABC of SLQ, The Letter D photographed elements of the building’s architecture to form the 26 chapter intros——detailing each letter of the alphabet.

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The book was developed as a ‘scrapbook’ of resources, illustrating the diversity of SLQ’s collection, as well as documenting Donovan Hill’s architectural journey – almost like a ‘how to design a library’ book.

 

 
 

REI / iPhone App Preview / 02.07.2010

Michael Reid asked The Letter D to develop an iPhone/iPod Application, allowing users to browse the current exhibitions, review art education programs and locate the galleries.

So while the App undergoes Apple’s review process, a web preview has been developed.