Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
or Letters(at)
TheLetterD.com.au
While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending‘s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…
A dynamic scrolling website has been developed for Doree Mending, providing glimpses of their various advertising posters from the 1930s/40s between each section of information – almost like a mini museum tour – to celebrate their 75 year history as a local Brisbane icon.
A 75 year anniversary symbol was also created, to be applied across all collateral in 2009.
A holding website for Carter Hood Architects, showcasing their adaptive identity, has been created while their main website takes shape.
Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.
A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.
/
Dan Pike was asked to present his design influences and ideas at a guest lecture for the Queensland College of Art‘s second year Typography students.
Later in the year Melbourne-based designers Stephen Banham and David Pidgeon will present so the students should be in for a treat.
Queensland Veterinary Specialists were taking part in a local vet practice’s open-day and asked The Letter D to develop a large signage panel for the team to stand near.
A foldout flyer was also produced so that visitors had something to take with them.
Carter Hood Architects, the newly formed architectural arm of an established Australian construction firm, asked The Letter D to develop their practice identity.
A strategic review was undertaken to best position the business alongside the parent firm, with a typographic approach chosen as the basis for an adaptive identity system…
/
