LSS / Signage / 29.07.2008
The signage package for Lightspace uses an altered version of Font Theo Fine for the street and studio numerals, along with a unique suite of toilet pictograms.
LSS / Stationery / 25.07.2008
The stationery for Lightspace was setup to play on the extension of the neon tubing concept, developed for the identity.
HUG / Nebo Beef Identity / 24.07.2008
With a family heritage of over 100 years in the cattle industry the Hughes family are developing their own high marble score beef export product, which we named Nebo Beef.
Due to the Geographic Indicator status Japan is looking to protect the name Wagyu with, we have proposed to maintain some link with the Wagyu-cross impression but move in a new direction towards a local product, building the equity around there own pastoral precinct.
ACH / Identity / 20.07.2008
The emerging architecture practice Atelier Chen Hung were looking for an identity, website and stationery to start flashing about at meetings – and so they asked The Letter D.
Their mixture of Western culture and Chinese heritage was conveyed through the typography, with the 3 resultant shapes used as a symbol.
TLD / Font Pixel 2002 / 19.07.2008
This adaptation of Trade Gothic was created by shrinking the original font to a single pixel stroke width and then rebuilding it pixel by pixel to be suitable for small applications on screen.
Now available on FontStruct. © Dan Pike.
LSS / Identity / 18.07.2008
An old Fortitude Valley warehouse on Light Street is currently being converted into an event space for hire, aptly named Lightspace, with open-plan studios above for lease.
The Letter D was brought in by Ark Atelier to develop the site’s identity, collateral and environmental graphics, along with the launch website – all in time for Brisbane Indesign.
We took the idea of using neon tubing as a line of light and adapted Font Route to suit.
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TLD / FontStruct / 15.07.2008
Apart from the odd dabble, we never really got around to digitising the typefaces shown on the old website…
Now there’s an online application that turns it into child’s play – so that’s what we did. The fruits of our labour are now available on FontStruct. Big thanks to Rob Meek.
TLD / Font Theo Fine 2005 / 09.07.2008
Whilst working on various projects for Fine Print I noticed the letter ‘c’ forming in the negative space of the reversed ‘F’. This spawned a support typeface for promotional applications.
Now available on FontStruct. © Dan Pike.
TLD / Font Theo 2000 / 09.07.2008
This typeface was inspired by the work of two great Bauhaus movers, Theo van Doesburg (1883–1938) and Theo Ballmer (1902–1965) both of whom created an alphabet based on a basic 5×5 grid system. This is the 9×5 version for those of us who don’t get to work that early.
Now available on FontStruct. © Dan Pike.
TLD / Font Block 2004 / 09.07.2008
After moving to a house on its own block, a party was in order and with it, a new typeface was developed to direct people around the new pad.
Now available on FontStruct. © Dan Pike.
