CLF / Brochure / 30.01.2007
An A4, three fold flyer promoting the newly opened Camp Lake Fire was developed for ease of distribution as an online PDF and a folded brochure for the tourism racks en route.
COO / Identity / 25.01.2007
The interior design studio Coop, setup by Rowena Cornwell, was after an overall refresh and asked The Letter D to have a look at their graphic output and devise a strategy to implement a change.
The logotype was based on hens in a coop, and what started out as a subtle tweak took a Wiener Werkstätte turn with a supporting pattern developed using their old rooster.
This new style has been implemented right through the studio, from invoicing and tenders, to stationery and a website.
JAH / Identity Refresh / 25.01.2007
With a move to a new premises and expansion of services, the family-run business of J.A. Hartley Shopfitters were looking to update their identity. As the founder was reaching retirement age we wanted to place some significance on his contribution to the standard of service and quality he had fostered.
We shortened the name to the recognisable elements and developed a traditional seal for the founder. This seal was formatted in a non-traditional way for the identity, to convey a forward-thinking approach that still had its feet in the time-honoured traditions of quality and service.
