CAM / Identity / 02.04.2006
The Urologist, Dr Peter Campbell made the tentative decision to move into private practice and needed an identity and stationery suite that was flexible enough to take on an eventual practice name and possible location changes.
A pattern based around the pairing of two kidneys as the shapes ‘C’ and ‘U’ was developed as a subtle link to his specialist field of medicine, and the most likely name, Campbell Urology.
The stationery uses this pattern on one side with the interim details being overprinted onto the face, as required. A comprehesive website is underway…