The Letter D.

TEC / Identity / 22.02.2006

A local eBay startup asked The Letter D to assist in developing a launch name, identity, and basic web presence, while the eBay store was setup.

We developed the positioning of fast forwarding technology to you and ran with it.

 

tec_ani

 
 

ARI / Website / 19.02.2006

Ari Athans best describes her jewellery as ‘devastatingly simple’. With the gallery’s interior fitout epitomising this approach it was essential that the gallery’s website maintains this style.

By developing a platform that enables Ari’s own photos of her jewellery to take centre stage, the result is an extension of the gallery’s exhibition space in keeping with her design ethos.

The distinctive identity was optimised for screen resolution, with an updated typeface to be implemented across the signage and new exhibition collateral.

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ari_splash

ari_home

ari_about

ari_vitr

ari_ring2

ari_exh

ari_exh2

ari_cont

 
 

BAT / Swan Type Concept / 16.02.2006

A conceptual project for a Singaporean advertising agency, looking to develop a custom typeface for one of their clients.

The Letter D worked with Underware to put together an initial direction, which unfortunately never progressed.

 

bat_pres2

bat_pres7

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