The Letter D.

CSI / CSIRO Water Network / 29.09.2005

The CSIRO were looking to setup a national water resources network online and asked The Letter D to assist in updating their inhouse website and overall approach.

Most of the site’s framework had to be kept for various reasons so we looked to refine the hard-edged stock-supplied graphic elements and convey a more fluid theme that could be easily integrated into various applications throughout the organisation. This extended to posters, reports, and the old workhorse, PowerPoint.

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MAC / Office Signage / 28.09.2005

The law firm of Alex Mackay & Co were launching a new business entity and needed a foyer presence that could identify them both.

A large ampersand was used to link the two names, supported by the ampersand in both, while at the same time the glazing mullions were used to separate the entities visually.

Frosted vinyl created a background, allowing the text to be read in front of the busy foyer, as well as screening the staff from pedestrians.

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JMG / Identity / 12.09.2005

After developing a 90 page book for Jan Murphy Gallery’s 10 year anniversary, a refreshed identity was developed to take the Gallery into the next 10 years.

A typographic approach was taken, with the identity sitting in the background, allowing the art to take centre stage. The frame of the existing logo was broken down into its 4 sides, with these 4 lines now used to divide the information across various applications.

All collateral has been updated, from the stationery and invitation catalogues, through to the invoices and valuation certificates.

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