SGW / Identity Concept / 12.08.2005
Initial ideas for the refresh of SGW Properties’ identity and stationery.
2 Phil Lane
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Valley, 4006
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Initial ideas for the refresh of SGW Properties’ identity and stationery.


Bribie Gardens was releasing its last remaining canal blocks, on their own island and needed a name and entrance statement to set the overall tone.
As the marketing was low-key, the idea was to take the name of the entry road, Pentas Drive, for both its sound and ease of integration into postal and Council maintenance requirements.
The five petalled Pentas flower was illustrated as a supporting graphic and positioned on one of two block walls, creating a grand statement on either side of the entrance onto the island.


