SAN / Identity Campaign / 31.12.2004
With a foundation masterplan on the drawing board, the Gold Coast’s premier residential resort realised a reinvigorated identity was required to convey this fresh start.
Whilst at Entica, Dan Pike was asked to undertake an overall audit of Sanctuary Cove‘s existing identity, with focus groups and key stakeholders interviewed to garner their perceptions of the identity, and overall impression of the location/development.
The essence of the original Jabiru icon was maintained, though reinterpreted with a fresh palette of colours and a ribbon, tying all the elements of the new masterplan together. The ribbon in motion has been used throughout the signage, advertising, and printed collateral.
Dan was also asked to develop a campaign to promote their sponsorship of The Australian Ballet, photographed by Blasius Erlinger.